Sears, Cosmetics and Craftsman tools a great combination

Today the Nation Retail Federation reported that Sears is going back into the mass and full service cosmetic business. This brings a few thing to light. So I was thinking how can a store that sells craftsman tools also service the cosmetic junky.

As the article stated during a time of recession( so are we in one) cosmetics is one industry that still does rather well. So Sears feels that right now this is where they should be. But analysts are stating that they tried it before and they couldn't get it right. As I read on, it stated that it was going to carry mass market lines like Cover Girl, Burts Bee's but yet there would be full service counters. I can't imagine getting a makeover from Cover Girl while my husband is wandering around in the tool department looking for the right size screwdriver. Unless of course they put the 2 departments right next to each other. How funny would that be, imagine this, makeup brushes right next to paint brushes. Need to paint a fine line, get an eyeliner brush, need good bronzing cover get a 2 inch sable paint brush , quick easy strokes. Can't get that eyeliner off after you smudged it, try a little paint thinner. Hey this could really work. If placement was done correctly their items per transaction really could increase. Sears has never been known to carry items that were trendy, they have been known for their tools and the sales staff waiting for you when you enter near the appliances. Now they will be waiting to whisk you away to the cosmetic counter for a free makeover. Craftsman tools, craftsman cosmetics, somehow there's got to be a good commercial in this. What I really want to know is exactly how much money they are going to spend to roll this out. Millions I am sure. And remember they own KMart too, are they next KMart cosmetologists?

This will be very interesting...