H&M magazine Autumn 2009 vs. All the others

This fall it's all about that .....well I don't know what exactly it's all about. The designs are everywhere, hats are in, the "it bag" is out, there are things called hairings (earings made of hair) good gracious what are we doing. We don't know and the magazines are trying to figure it out themselves. So this lead me to this blog. Long story short first, went to H&M Monday, bought a ponte knit dress(grey not black) for 34.95. $238 in Nordy's. Picked up their FREE magazine.

Tossed it in the bag and on my merry way I went.

Just took a peek at it when I got home, and then another and then another. I couldn't put it down. Fashion on every page, statements on every page, trends, stories, on every page. DO you know what wasn't on every page. Advertisements, for face creams, mascara, wrinkle creams, designers clothing that no one can afford and best of all no smelly perfume inserts.

So I decided to weigh H&M against the others to see where one would get the best bang for their buck this fall.

H&M

Front cover: I girl, 5 statements all readable

Table of contents, 3 pages in

Editors note page 9

First fashion article page 12

Last fashion article page 82

Pages in between 70 all fashion

Sections clearly labeled, all from Autumn trends, toTrends, Moscow Guide to Interviews

Interesting read, every page

Ripped corners because of postal delivery none, in a nice stand at the store

Photographs, beautiful,

Clothing all wearable

Prices of clothing to reflect the economy : right on target

COST: FREE!!!!!

The Other

Front Cover; Charleze again, 11 statements all running into each other

Table of contents: hang on still looking for it Ok page 146 (prior to that all advertisements) sorry part one of table of contents is on page 136

Editors note: give me another minute.. page 208 in between, advertisements

First fashion article: yeah, ok there isn't one, needless to say then there is not a last one

pages of advertisements, please do not make me count them, the mag. is 586 pages 83% is advertisements, please do the math.

Sections labeled clearly...Most of them

Interesting read: not unless you think a small blip on Katie Holmes new line is worthwhile (NOT)

Ripped corners because of the postal service pages 520 to 586

Photographs; Creative, very creative

Clothing wearable None

Prices of clothing to reflect the state of the economy, None and Anna promised this issue would be cost conscious for the consumer

Cost: By subscription it was 12 for the year, newsstand $4.99

You be the judge..but if I may save yourself some money and get the free one at H&M