Saturday, January 2, 2010

Change of heart, Change of story.

Today I was going to start with when I started retail in 1978, and write about my experiences at my first retail job. Then I red an article this morning on google news, Shoplifters, Studies say keep an eye on workers?
My first reaction, No kidding Dick Tracey!. This is nothing new, this has ben going on much longer than companies want to admit or companies want to do anything about. And here's why.
The company I worked for in 1978 had an in house loss prevention(lp) department. At that time they were high tech. A separate room in the back of the store , cameras facing all of the doors and all of the registers and these huge black domes hooked to the ceiling throughout. If you looked real hard you could see the camera inside and see it moving back and forth.
When an employee thought that someone was trying to steal something we would go to a phone not near the perpitrator and call security. We would describe the person, not having to worry about any type of profiling, and within seconds 2 or three lp people would be down, coming in from all angles. They would then follow them, and if they did steal they would take them away in handcuffs. Thats right handcuffs! We would cal it the Frankenstein walk of shame.
Our hands as sales associates would be clean, we went back to doing what we were hired to do. That would be selling.
I do remember one associate getting caught for stealing at this company, she claimed she was putting the money in her pocket to go get change. Yet the store was closing and she never filled out a change request form. Mmm! I don't think that is done anymore, not even when you just have to go change large bills in the back safe. OOOPS! Now everyone knows where the change is kept. You know it used to be a secret.
Now back to, why employee's steal!
First, they were never taught right from wrong, where that begins you decide! Second when they did something wrong as a child they were never punished for it, I don't mean chinese torture, I mean punished, grounded, phone taken away, maybe not sent to their room where the latest technology is, but maybe to the basement to clean it. They are a generation of no responsibility, no accountability, And who do we blame? Again, you be the judge of that.
Stores made it easy for employees to shoplift because the lack of responsibility and accountability and it falls on both parties shoulders. That's right I blame both parties.
As for the stores, they buy LP equipment, sensors, cameras etc but they do not use them. Either they are off or when they go off when your walking through no one takes the initiative to go and see why.
As far as sensors are concerned, DEAR STORES, SAVE YOURSELF THE MONEY!
Every good thief and employee knows how to pop them off, cover them or manipulate the system to get out of the store. Take the 10,000 minimum that its going to cost you in unused equipment and put it towards LP awards for employees, if they catch a shoplifter, and if they turn in an employee stealing double the reward!
Now, back to why employees steal, Because they can! Empowerment is a great thing for companies to allow, however, empowerment and just letting them do things because no one else wants to, or the managers too busy doing(what I don't know) in the back room is not empowerment.
In my day, the only one who could turn the key to do a return, adjustment or any kind of void was a manager. Now everyone can do it, hence register fraud! And what did that take, no time at all, a manager stopping hat they were doing, coming t the register with their keys, that were on their wrist(not left on the counter) and turning to void mode or return mode. If there was a void the employee had to sign and state why and so did the manager. At the end of the week, employee numbers would come up on a report that stated who had returns, adjustments, exchanges, voids and he total number of transactions and dollars worth. Over a certain percent or dollar amount, they were written up, if it continued, they were fired! That simple!
Today we do not fire, we cut hours! Which in turn causes more employee theft. Now they are mad at you for limiting their hours, now they will steal.
I could go on and on about all of the different reason why employees steal, but I have to say the main reason is because the stores allow them. Now they don't come right out and say "I'm going to hire you only if you steal from me" but they do say, here are your job responsibilities, we have a great team, you'll like it here, you get to wear our clothes. But they don't say, this is a job, you'll work hard, you'll be held responsible for you actions while working and you'll be held accountable for them too! Maybe if stores started out with that, then let them know all of the fluff, they may be better off. And oh yes, a little more than minimum wage to deal with the public is a necessity!

Friday, January 1, 2010

New beginnings for a wronged retail

I decided that today i would commit myself to really taking a hard look at retail past, present and future. It is a big part of our everyday lives whether we think so or not. Every time we go to the bank, the gas station, the grocery store we encounter a retail transaction, let alone everytime we go spur of the moment, I need this shopping!.
Looking back at last years retail history is how I cam up with the title to this blog. New beginnings for a wronged retail. After all its not retail that cheated the consumer with poor customer service, bad merchandise mix or messy stores, it was the people that run the companies. They wronged retail and then retail wronged us.
Retail in itself has a life, but the life comes from within. And the people within in the past few years have become greedy and self absorbed. take Miracle on 34th Street. Can you imagine in today's market a marketing executive suggesting that a consumer go to another store to buy a product. Absolutely not! Now I know the movie is fiction, but I truly believe that back then retail was one big entity, today it's millions.
The management generation running the retail establishments today are not considering what is important in a business atmosphere, and that would be called loyalty. They are looking at how fast can I make a dollar and how fast can I invest that dollar into 2 more things to make another dollar to invest in 4 more things. Unfortunately what they are not investing in is their people.
When I look back at what has happened in retail in the past, it is very disheartening. I have been in retail since 1978, I have seen good bad and the ugly. Both with companies and with people.
This year, I am going to focus my blog on all of that and try to explain what went wrong and that it can still be fixed with companies making a profit.
So for today, keep in mind that you have the capability and the ability to change how you shop, what you buy and how and what companies bring to the table.
We have the power!