Tuesday, September 22, 2009

That one special piece

Mercedes Benz Fashion Week has just ended and the reviews are all over the board. Similar to a Broadway show, some like it and some don't. What I found most interesting , well actually there were a few things once analyzed was that the majority of favoritism was given to the same designers over and over again, Donna Karan, Narciso Rodriguez, Marc Jacobs, Philip Lam just to name a few. Other were blasted into space, literally Michael Kors collections was stated as looking like "space outfits" By the way did anyone ever wear Michael Kors before he became famous from being on project runway? I don't think so and now we know why.
These designers showed clean lines, silhouettes that could be worn by many, many body shapes and many ages. Isn't this what we have been asking for for so long. So then tell me why the buyers (not consumers) are criticizing the show, saying its too commercial, there's nothing special, collections don't look complete. So this is where the analyzing comes in. In the past buyers went to shows, showrooms and market and saw complete mix and match lines, similar to garanimals from Sears (which by the way they brought back) And it was easy for them to buy. They bought by number, 1 matches with 2 and 4 and so on and life was good , no thinking involved. Today, they need to put on their thinking caps and really look at the collection and it is up to them now to create a line for the store that is coherent and will sell. Oh, they have to do what they were hired for. So yes it may be a little harder for them, but if they knew who their customer was, what she wanted and how much she would really pay for that special piece she would have no trouble at all. But I see trouble ahead of us. When spring rolls around I see department stores not knowing how to merchandise the mishmash that was bought. Good luck buyers may the best buyer win!

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