I decided that today i would commit myself to really taking a hard look at retail past, present and future. It is a big part of our everyday lives whether we think so or not. Every time we go to the bank, the gas station, the grocery store we encounter a retail transaction, let alone everytime we go spur of the moment, I need this shopping!.
Looking back at last years retail history is how I cam up with the title to this blog. New beginnings for a wronged retail. After all its not retail that cheated the consumer with poor customer service, bad merchandise mix or messy stores, it was the people that run the companies. They wronged retail and then retail wronged us.
Retail in itself has a life, but the life comes from within. And the people within in the past few years have become greedy and self absorbed. take Miracle on 34th Street. Can you imagine in today's market a marketing executive suggesting that a consumer go to another store to buy a product. Absolutely not! Now I know the movie is fiction, but I truly believe that back then retail was one big entity, today it's millions.
The management generation running the retail establishments today are not considering what is important in a business atmosphere, and that would be called loyalty. They are looking at how fast can I make a dollar and how fast can I invest that dollar into 2 more things to make another dollar to invest in 4 more things. Unfortunately what they are not investing in is their people.
When I look back at what has happened in retail in the past, it is very disheartening. I have been in retail since 1978, I have seen good bad and the ugly. Both with companies and with people.
This year, I am going to focus my blog on all of that and try to explain what went wrong and that it can still be fixed with companies making a profit.
So for today, keep in mind that you have the capability and the ability to change how you shop, what you buy and how and what companies bring to the table.
We have the power!
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